Western vloggers, pop figures treat cold showers like a challenge. This is a part of my life - once a year for a few days or a week. There's a period of maintenance (usually in summer), when there's no hot water on tap. I could've boiled a kettle of hot water or even installed a water heater. But I don't care. I accept this, somehow like it and even appreciate it. Yes, I'm also lazy and so on. But the fact that I like it is true. I don't do have the will to take cold showers myself - I do it only during this period. I like to believe that this has some benefits, like: Hedonic Contrast, "Detox" & Delayed Gratification: Living without some wonderful and familiar thing for some time Health: apparently it boosts circulation, reduces inflammation, enhances mood, improves immunity, triggers endorphins You can try to apply this "abstinence" to other aspects of your life.